Pipeline Pulse
APG
ANCHOR PROPERTY GROUP
Pipeline Pulse · Tampa Bay Wholesale KPIs
Preview data
πŸ‘€ Preview mode β€” the layout and every chart below are wired up and working, but the numbers are realistic sample data, not your live ReSimpli feed yet.
Revenue & deal economics

Leads by pipeline stage

Where your active pipeline sits right now

Deal funnel: offer to close

Of leads that reached an offer, how many make it to contract and to close

This funnel starts at "Offers Made" β€” the earliest point ReSimpli's API lets us measure directly from a lead's current status. Earlier-stage conversion (New Lead β†’ first offer) would need a stage-history log ReSimpli doesn't expose yet.

Lead β†’ deal flow

Leads, offers, contracts and closed deals, by month β€” log scale, so every stage stays readable despite the size gap between them. Click a legend item to isolate it.

Leads added over time

New leads created, by source

Lead volume by source

Active pipeline

Deals by exit type

Closed deals, by how they were disposed

Deal velocity

Average days between milestones

Call activity volume

Outbound + inbound calls logged per week

Not wired to live data yet β€” ReSimpli's call-log API is per-lead, so this needs a periodic background job rather than a live call. Sample data shown for now.

Appointments: scheduled vs. kept

Weekly, last 8 weeks

Kept No-show / dismissed
Not wired to live data yet β€” coming back to this. Sample data shown for now.

Average days per stage

How long a lead typically sits before moving on

Illustrative for the early pipeline stages β€” ReSimpli doesn't expose a stage-transition log to time these live. For real, live milestone timing on deals that reached an offer, see Deal velocity above.

Needs attention

Leads and deals worth a look today

Lead source performance

Leads, contact rate, offers, contracts, closed deals and revenue by lead source

SourceLeadsContact rateOffers made Under contractDeals closed RevenueOffer β†’ close

Connect live data

Point this dashboard at your ReSimpli proxy worker to replace the sample numbers with your real pipeline. Paste the worker URL you get after deploying it β€” nothing else changes.

No key ever lives in this page β€” your ReSimpli API key stays inside the worker, never in the dashboard.

Revenue and deal counts come live from ReSimpli. Marketing spend has no equivalent in ReSimpli's API, so it's a periodic snapshot from the APG Spending Dashboard's Lead Generation & Photography/Marketing categories β€” ask Claude to refresh it whenever you've uploaded new statements.